Proverbs 8

Proverbs 8 provides an amazing personification of wisdom. 

Wisdom stands in the public places inviting an audience of anyone who will listen. It's freely accessible and offers a message that's worth far more than rubies, silver, and gold. Wisdom speaks only in truth so that means any so-called "wisdom" that involves dishonesty or manipulation is a false form. There can be no distortion, no twisting of truth with wisdom that aligns with God's standard. Wisdom is simple to those who have an open and receptive heart. It gives practical blessings, too, to both leaders and common folk. Wisdom invites listeners to obey and receive life. Vs. 35 and 36 give a stark contrast. 

For whoso findeth me findeth life, and shall obtain favour of the LORD. But he that sinneth against me wrongeth his own soul: all they that hate me love death. 

Either we chose favor and life by accepting and embracing wisdom, or we can choose self-destruction and death by rejecting it.  Christ is the wisdom of God, so following Jesus is following wisdom. Even before the creation of the world, wisdom was because God was. It's rooted in the eternal nature of God. There was intentionality in wisdom's existence because verse 23 says it was set up which implies being ordained or firmly established. It was integrally involved in creation, transcends time, and is relevant across all ages. 

Hear instruction, and be wise, and refuse it not.

~Prov. 8:33